In this episode, we go back to 2004 to learn how one politician turned to social media to help his presidential campaign. And how his actions have changed the way voters interact with political leaders.
From there, we explore how social media has become a primary channel for politicians to raise money and get their message out to supporters.
In my next episode, we explore the importance of primary elections and how voters are using the 2022 primaries to target some big-name politicians they have been unhappy with.
- Ashley
Sources:
"The Choice" Obama for America Youtube Ad (2012)
https://www.youtube.com/watch?v=FBorRZnqtMo
University of Pennsylvania Study (2020)
How Social Media Is Shaping Political Campaigns - Knowledge at Wharton
How Barack Obama used Social Media to win both the 2008 & 2012 Elections
Social media use by Barack Obama - Wikipedia
Stanford University Study (2009)
Obama and the Power of Social Media and Technology | Stanford Graduate School of Business
In this episode, we go back to 2004 to learn how one politician turned to social media to help his presidential campaign. And how his actions have changed the way voters interact with political leaders.
From there, we explore how social media has become a primary channel for politicians to raise money and get their message out to supporters.
In my next episode, we explore the importance of primary elections and how voters are using the 2022 primaries to target some big-name politicians they have been unhappy with.
- Ashley
Sources:
"The Choice" Obama for America Youtube Ad (2012)
https://www.youtube.com/watch?v=FBorRZnqtMo
University of Pennsylvania Study (2020)
How Social Media Is Shaping Political Campaigns - Knowledge at Wharton
How Barack Obama used Social Media to win both the 2008 & 2012 Elections
Social media use by Barack Obama - Wikipedia
Stanford University Study (2009)
Obama and the Power of Social Media and Technology | Stanford Graduate School of Business